Americans like things informal and "Sir/Madam" just didn't suit. We soon discovered, with a little research, we could now write, "Dear Mr. Patrick Smith," or "Dear Mrs. Patricia Smith." We could direct the letter to the specific person we wanted to reach. Much better. And if we weren't sure of gender, we could always say "Dear Pat Smith" and just avoid the whole PC issue. But there was that "Dear" thing just hanging there. It sounded so, well, conflicted, and certainly not manly, if we were the manly type, and maybe even a tad too personal. After all, the person wasn't "dear." That really was for people we really liked, like friends and family.
So, let's eliminate the "dear" and we are much more comfortable. And Americans like the informal and the comfortable, even if it means a type of false familiarity. So let's address the letter to just "Pat". But there are people out there who like to use their titles, like physicians, and attorneys and academic doctorates. So, we had to keep the titles. But we could do it both ways, as in, "Dear Dr. Smith," or just eliminate the "dear" and say, "Dr. Smith." That would work. Then along comes Dr. Phil. What do we do with that? It's the use of a formal title, "Dr." (lest we forget he's a doctor!) but with the familiar use of a first name. I am not even sure anyone knows his last name anymore.
So how are we addressing the very informal emails? An email is not exactly the formal letter, but it is still an important way of communicating and addressing the correspondence is important. Just a quick survey of what's in my inbox:
Dear Corinne,
That's not counting all the newsletters, updates, jokes, offers (Join FREE Webinar!), Dear Mom, e-zines, etc.
I guess the question becomes how do you like to be addressed and how do you address your emails? Or do you even notice?
After all 97% of all email is never read.
I always read the ones that start, "Dear Mom".
